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Have you got your cover letters covered?

We want to clear up a few common misconceptions about cover letters.

 

Yes we do read them.

 

A cover letter is your introduction to your experience and to you personally. In it you should tell us why you want the job, why you are suitable for that role plus highlight any achievements that are relevant to the role.

 

You may roll your eyes with what we are about to tell you and say “yes I do that already.” However so many people do not get the basics right, so covering these off may just get you across the line when we may have overlooked your resume.

 

Here are a few things that will impress us in your cover letter.

 

1) You tell us why you want the role we have advertised.

 

This tells us you have given some thought to your application and why you are suitable. It does show us that you are sincere in your approach.

 

2) You are brief.

 

We are not saying this because we are not interested in you. We are. But being realistic, if we receive hundreds of applications, we appreciate brevity and a layout that is easy to read.

 

Please limit your cover letters to one page, and use short paragraphs. That way we are not working late into the night to get through applications and can actually action yours quickly.

 

3) You address some of the key skills we have requested in the advertisement.

 

This tells us you have read the advertisement and are not just sending your resume off to everyone.  You can use the scatter gun approach, but you may only succeed if your resume “hits the mark” in terms of the exact skills we require.

 

If you do send your resume everywhere without much contemplation, you can risk sounding vague when we call you. From our perspective there is nothing more disconcerting than a candidate having no idea about the role when we call them.

 

4) You have proof read your letter.

 

Now we know people are not perfect. We’re not perfect. Sometimes typos slip past even the most careful of eyes. What we would say however is that if you claim to have advanced word processing skills and strong attention to detail, and have a cover letter with three different fonts, we will not take that any further.

 

 

 

 

 

Liza

Liza

In 1997, I founded Enigma HR with the philosophy: “be ethical; be professional; be friendly and serve my clients well.” We specialise in insurance and accounting placements and have been assisting professionals in this industry for over 20 years.

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What do you want your employees to say about your employment brand?

Have you heard of  Job Advisor or  Workplace Fit?

They allow workers to document life inside the company without the corporate spin.

 

Take a read of this review below that appeared on one of the sites:

 

“A very disappointing experience for a big name”

 

 

Review Period:

2008 to 2010

 

“It was unfortunately a disappointing experience from day one. Training opportunities promised during interview stage were not delivered on and career growth/promotion requests were tactfully ignored come annual review time. Team endured a very long and drawn out year long redundancy process, which was not handled very well.

 

Big focus on “quick wins” and the bottom line, and very little on process improvements. Management very protective of their international travel rights, but then reluctant to reimburse a $20 cab fare when a team member would work back late. On a positive note, they did subsidise health insurance and they were big on safety – a message that was reiterated every meeting.”

 

Managing your employment brand is tricky at the best of times. However social media and sites like these put a whole other spin on things. Anything negative has the power to go viral, and go viral fast.

 

One area where it’s easy to find criticism is in the recruitment process. The power of your reputation to go pear shaped from people who don’t really know your company is immense, given that people are vulnerable and stressed when they are looking for a job.

 

We know as recruiters we cop a lot of criticism about the service we offer. We do try our best to keep candidates fully informed about what’s going on.

 

In the interest in improving our candidate communication, here are four things we need you to do, so we can help you manage your employment brand.

 

1) Have a clear idea about what you want. If there is uncertainty around the direction of your organisation, or if it is positioned for rapid growth, that’s OK. We then look for a person who is flexible, who enjoys a challenge, and who can develop a project or business blue print when no blueprint exists. Putting someone who needs structure into an environment like this spells disaster.

 

2) Let us in and tell us about the role “warts and all.” We need to know exactly what is going on so we can sell the opportunity as it exists in reality. If we tell the candidate how terrific a role is, then they discover that the role is something different, everyone has egg on their faces, and you are more likely to lose that person.

 

3) When you request some candidates urgently and talk about how difficult it is to find the right fit, we get moving. Good candidates are hard to find. They are usually out on two to three interviews, if not more. We need you to respond promptly so we can let them know what’s going on. Delays in the recruitment process can make candidates feel very insecure about the opportunity you are offering. Some will simply de-select if the process is prolonged.

 

4) Give us some decent feedback to give the candidate. People put hours and hours into their resume and job application. Looking for a job is stressful, particularly if people are working. It’s easy to forget this on the other side of the desk. If we’re rejecting people for a job at a particularly vulnerable point in their lives, we want to give them something to walk away with that they can work with.

 

You can look at sites like Job Advisor and Workplace Fit as a threat, or an opportunity. Imagine if all your job applicants wrote positive reviews unprompted. A good relationship with your insurance and accounting recruiter will help make your employment brand stand out. Call us for more information on (02) 8221 0553.

 

Liza

Liza

In 1997, I founded Enigma HR with the philosophy: “be ethical; be professional; be friendly and serve my clients well.” We specialise in insurance and accounting placements and have been assisting professionals in this industry for over 20 years.

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How we think the insurance industry should tackle skills shortages

Here at Enigma HR we want to contribute to the broader discussion around skills shortages. Coming from a hiring perspective we see a lot of things that occur that actually make everyone’s life difficult. We also see a lot of innovative ideas. This piece is a summarised version of an article we wrote for Riskebusiness. This is the newsletter of Australian Life Underwriters and Claims Association.

 

We wrote about the skills shortages in the life insurance industry, but some of the messages apply to other areas of the insurance industry.  Here are a few things we think the industry needs to consider when it comes to tackling skills shortages.

 

Firstly, when you’re hiring challenge your ideas of “years of experience.”

 

To us it’s a lazy way of expressing what’s required in a role. Some people are brilliant after two year’s experience. Some people have 5 year’s experience and still do not achieve a high level of competency.

 

When you are hiring ask this instead.  What is the level of competency that someone needs to have, to successfully perform in a role? What would be a demonstration of successful behaviour? For claims roles, for example, is it the case load they finalise and the time that it takes to complete this task? If you are in a large insurer, you’ll probably have a lot of this information scoped out in position descriptions and performance review documents. Use it for recruitment purposes.

 

Secondly, widen your gene pool of available applicants.

 

Think about other insurance sectors as a starting point. There are many examples of people who have successfully transferred from workers compensation and personal injury insurance to life insurance. They already have an understanding of the medical terminology required for life insurance claims.

 

What we have found however, in this example, is that many life insurers do not offer equitable salaries to professionals transferring from workers compensation. All too often we hear, “we like the candidate, but because they do not have life insurance experience we will offer them less than what they are seeking.” From our experience as recruitment consultants, we do not see the skills gap as wide as that salary gap suggests.

 

Thirdly, stop doing the “informal reference check” based on hearsay.

 

Here’s a common scenario. A candidate comes to see us. We interview them at length. We build trust with them. We understand their strengths, weaknesses and reasons for leaving. We talk about where they would like to work next. Then we reference check them. We are not naïve. We know when there is a problem which we need to explore. We cover this in our questions and in our references.

 

Only when we are satisfied that our candidate is suitable, will we present them to a client. However, there have been many times where we have done this, where the prospective employer will get on the phone to someone who has worked with this applicant’s employer for an “informal reference check” – then refused to meet with our candidate.

 

We know we cannot stop this. But if you are tempted to do an “informal reference check,” we suggest that you consider that there are many sides to many issues that happen at work – not just the employer’s version. You are only hearing one perspective. If you choose to recruit like this, you lose the right to complain about skills shortages in your industry.

 

Another big issue in the life insurance industry is poaching. If you are tempted to do this, there are a few things you need to think about if you offer someone with experience, the big dollars to lure them. Yes, money is a short term motivator for a move. In the longer term however, people value such things as autonomy, mastery and purpose in their work.

 

If you cannot offer elements of autonomy, mastery and purpose within your organisation, you will not retain the staff you’ve paid top dollar for. What you have done is contributed to spiralling salaries in your profession, paying people far more money than their skills really justify.

 

We also urge you to take a look at some recruiting practices in the general insurance industry.

 

One of the privileges we have being in consulting is that we see many people. We see many work practices. We see many employers across the insurance industry. This means we have an understanding of best practice. One of the things the general insurance industry does very well is create career pathways for people without insurance experience.

 

Finally, we also suggest also that you think about your internal support processes.

 

What induction, training and mentoring could you provide to up-skill people with limited insurance experience? There are some in the life and general insurance industry who do this very well, but on the whole, we think the industry could do better. A strong support system serves a few purposes. It helps people who have made the move. It positions you as an employer of choice. And you can promote this in your advertisements to entice people cautious about making a move.

 

Liza

Liza

In 1997, I founded Enigma HR with the philosophy: “be ethical; be professional; be friendly and serve my clients well.” We specialise in insurance and accounting placements and have been assisting professionals in this industry for over 20 years.

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Where will the insurance jobs be in 2012?

Insurance jobs in Sydney – demand is still strong!

 

The start of the employment year (that’s anytime after Australia Day) is always a good time to reflect on the year that was, and put our thinking caps on about where the demand exists for insurance jobs.

 

If you read the economics headlines you would assume that disaster predicted for Europe spells doom and gloom in our employment market overall. However we all know that headlines are written as extreme attention grabbers and the real employment picture is far more nuanced than that.

 

In our assessment of the employment market for insurance jobs, the forecast is not all gloomy. We’d say it’s patchy with a few rain showers over the coming year. Here’s why.

 

What is the long term outlook for insurance jobs?

 

For insurance jobs over the long term the Australian government’s Job Outlook provides some solid information. This website presents data from various industry sources including the Australian Bureau of Statistics. (Insurance is grouped as a profession in with money market and statistical clerks.) So the picture for just insurance jobs is probably slightly rosier than what they state.

 

Turnover in these occupations (that’s people leaving the occupation) is about par with other professions. Unemployment is on par with other professions. While they rate prospects for growth for the next five years to be slight, the better news is that the industry is expected to grow at 24.8% over the next 20 years.

 

Where are insurance jobs in Sydney?

 

We’d agree with the long term outlook we’ve talked about above.

 

We recruit mainly in Sydney. Compared to 2010 last year we saw strong growth in insurance claims roles at intermediate level across the general insurance sector and across all product lines with a focus on personal lines and personal injury insurance. By intermediate level we mean the claims decision makers. So that’s the people who accept, evaluate and manage the insurance claims processes for a portfolio of clients.

 

With climate change predicted to increase the frequency of extreme weather events such as bushfires and floods, we see the demand for insurance claims roles increasing moderately.

 

Why do we say moderately and not dramatically?

 

With the recent spate of natural disasters, the cost to the industry has been huge. While companies may not feel the impact immediately as they have reinsurance, the longer term cost as reinsurance arrangements are renegotiated will be in increased premiums. The insurance industry is looking to reduce costs so we are now seeing some large insurers outsourcing administration and claims roles off shore, and some staff freezes.

 

Is this a long term trend? Who knows!

 

While there is an immediate cost off the bottom line for staffing costs, companies that have outsourced large scale services have often found that their clients complain. Given that clients who make claims are very often stressed we could reasonably expect that they may receive more complaints. Insurance is a grudge purchase. The only time people evaluate the service they have purchased is when they use it. So a poor experience at claims time could well translate into a higher rate of customer attrition.

 

While the relationship between customers that insurance companies have and the customers that they want is complicated, any large scale outsourcing may actually backfire and insurance jobs may return to Australia at some point in the future.

 

Jobs in Workers Compensation insurance claims have increased.

 

In other insurance sectors we see steady demand in Workers Compensation roles as a statutory insurance class. There has been an increase in the volume of Workers Compensation claims. While insurers are doing their best to provide a manageable caseload for their staff, most candidates are ready to gravitate to another line of insurance, and are prepared to compromise on salary to get the right role.

 

With the strong demand for outstanding claims professionals and a shortage of candidate supply we suggest that insurers and claims management companies look at both their salary bands and retention strategies to prevent attrition. There is still a demand for insurance underwriters, but the higher demand is for insurance claims staff. Quality claims professionals are finally receiving the attention they deserve in the employment market.

 

If you would like to discuss your staffing requirements or your next career move please give us a call – (02) 8221 0553. We don’t mind saying it – we’re experts in this field!

Liza

Liza

In 1997, I founded Enigma HR with the philosophy: “be ethical; be professional; be friendly and serve my clients well.” We specialise in insurance and accounting placements and have been assisting professionals in this industry for over 20 years.

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